About us

Mistä Vetoa (in English ‘Where to Bet’) is both a B2C betting affiliate marketing company and a specialist marketing consulting firm in the gambling industry based in Helsinki Finland and Manchester England.

As you see from our front page as affiliate marketers we recommend betting operators to our customers who we believe have the best offerings in the market. These offerings change on a regular basis, sometimes even daily depending on new sign up rewards or bonuses available. Primarily we partner with well established clients who have established trust with their customers over a number of years, however we sometimes introduce operators new to the market if they have something new or interesting to tell our customers about.

The second string to our bow is consulting to betting operators who are new to the Finnish market. Expanding into the Finnish gambling market requires a deep understanding of its unique cultural landscape, complex language, and strict regulatory environment. We help foreign gambling businesses navigate this challenge with tailored marketing strategies, strong branding, localized content creation, and SEO optimized for Finnish audiences. With some of the strictest gambling laws in Europe, both present and evolving, compliance is key, and we guide operators in aligning their marketing efforts with regulations while maximizing visibility in this distinct market.

Contact us

In any questions or business proposals, please contact John Armstrong, john@legend.gg

Latest Articles

Timeline to Chaos: Finland’s Road to the 2027 Gambling Overhaul

When Finland decided to dismantle its long-standing gambling monopoly, the goal sounded straightforward enough: reduce gambling harm, improve channelization, and bring tax revenue back into...

Finland’s New Gambling Market – What Marketers Should Remember from Sweden

When nations open up gambling markets, the intentions are usually good: to increase government oversight of operators, to protect consumers more effectively, and to capture...

With Four Months to Go Before Finland’s New Gambling Law, Concerns Are Mounting

The clock is ticking. In just four months, Finland’s gambling landscape will undergo the biggest transformation in decades as the government prepares to open the...

Gambling in Finland – Lay of the Land

Gambling in Finland is a well-established market, controlled not by one, but two government monopolies. Veikkaus manages gambling across mainland Finland, while PAF handles the...

Finnish Gambling Market and Veikkaus

Finnish Gambling Market: The Role of Government-Owned Veikkaus Oy and Emerging Actors. The Finnish gambling sector is on the brink of transformative changes. These shifts...

Finding Your Edge

Finding Your Edge: How to Choose a Profitable Betting Niche. In the world of betting, many people tend to spread themselves thin, placing bets on...

Restrictions on Affiliate Marketing in Finland’s Gambling Market

With Finland’s upcoming shift toward a partially licensed gambling system, affiliate marketing is under careful scrutiny. Here’s how the restrictions and rules shake out:. Direct...

Matched Betting

Matched Betting: What It Is, Effective Strategies, and Key Risks to Consider. Matched betting has gained attention as a low-risk, strategic way to profit from...